There are any number of reasons I am not a member of the NRA. Primarily, because during the time I actually was a member, I saw no tangible benefit to my membership. I get a ball cap and a sticker for my vehicle. Most just junk.
Recently, I have noticed their adverts on Facebook.
Scare tactics. Pure and simply. They are adopting the same policies regarding their advertising that some of the most extreme left and right organizations use.